A common problem that many websites face is URL confusion (i.e. multiple products or pages competing in the SERPs). In the case of many e-commerce sites, it is often identical products but of different colors. An easy way to mitigate this problem is to use color swatches on every page and ensure that when a color is selected, it doesn't generate a dynamic parameter in the URL. Color swatches allow consumers to browse all variations of a product - and since only one URL is created, you reduce the risk of duplicate content. Source: Nordstrom.com Although this is considered a "best practice" rather than a strategy,
there are still websites that create individual URLs for each different color of a product and each different size. For example, if you offer the same shoe jewelry retouching service in red, gray and black, and it comes in six different sizes, imagine how many pages that would generate! (Hint: that's a lot) Another common scenario that can have major implications is: The product is out of stock and the page is retired, the product is back in stock and a new page is created. First, let's address the fact that deleting a page or deleting it from your browsing does
NOT mean it's gone. In fact, that page is probably still live and being indexed, especially if it's in your SEO and Website Design: Everything You Need to Know Posted: 2020-11-18 Your website is the center of your digital marketing world – the place where all digital rivers flow. And of course, the most important of its traffic sources is usually organic search. Yet too often businesses only think about SEO after they've designed (or redesigned) a website, and these sites often fall short on SEO and digital marketing.