Home page articles seo a tipping point for the digital marketing industry: from caterpillar to butterflya tipping point for the digital marketing industry: from caterpillar to butterfly posted: 2020-07-30 caterpillar like the digital marketing industry. The oxford dictionary company employee list defines a tipping point as: “the point at which a series of small changes or incidents become large enough to cause a larger and more significant change. »right now, we are experiencing a tipping point in seo and digital marketing. This is a series of changes that have happened due to covid-19 and an urgent need for seo expertise in every industry to stay relevant and survive online. A digital world and the digital marketing that supports it are no longer revolutionary – they are evolutionary. And it's going to get even bigger in the future. Let's explore some of the factors that have led to this evolution of digital marketing. A permanent shift company employee list to working from home in april, I predicted that covid-19 would create a permanent work-from-home economy in many industries. Today, we find that working from home (wfh) is becoming the new normal for many businesses. For example, twitter told its employees they could continue the wfh model indefinitely. Many other companies are following suit because they have been able to prove that working from home is a success. In may, gallup released poll results that showed just 26% wanted to return to the workplace while 50% would prefer to continue working from home. While some companies are embracing this new mindset, it presents some challenges. While it might seem company employee list intuitive for technology and it companies to be able to adapt, that's not always the case. Take facebook, which has said half of its workforce will work remotely by 2030. But critics say it's hard to take that seriously because of the nature of the business:there is an ideal at facebook embodied in the image of a group of young "Hackers.