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sifat
Mar 05, 2022
In Welcome to the Forum
It’s time to step up your email marketing game in 2021. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. Letters spelling out Email. Email marketing remains an extremely powerful tool for nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. A well thought-out strategy is essential to make sure that you get the results you want. Since your market, as well as marketing methods and technology are constantly changing, your strategies will have to shift from year to year to keep up with the trends. Here are some tips and principles to keep in mind as you develop your email marketing strategies for 2021: 1. Understand your customer and their interests A compelling email marketing strategy starts with how well you know your target audience. In order to deliver compelling email marketing this year, make sure you’ve done your research. If you’re not already doing so, it’s time to start collecting the data and creating customer profiles before building and implementing your email marketing strategy. Remind yourself that you ARE the expert - you should know everything about your audience; from their consumer behaviour to what draws them in to make them want to purchase your product or service. From there, you’ll be able to brainstorm different appeal tactics to engage with them through consistent email communication and guide them through the customer journey. 2. Understand copywriting best practices Delivering compelling email marketing also comes with a strong understanding of copywriting best practices. If you want to send great emails that will help nurture your leads, here are a few tips and guidelines to follow when building the contents of your email, from the subject line to the body: Subject Lines An effective subject line is an essential component of a compelling email. The subject line acts as the gatekeeper, and if it doesn’t grab the initial attention of your audience, chances are they will not open and read the content of your email. To figure out which subject lines work best for your email campaigns, look into A/B testing. A/B testing allows you to test different subject lines to see which ones result in the highest open rates. Experimentation is key, and it ensures that your email marketing efforts are not going to waste. Another tip to writing an effective subject line is to use personalization where possible. Emails that are more personalized tend to perform better than those that are not. Personalized and highly segmented emails can lead to higher open and click-through rates. Visuals Including a variety of visuals is an effective way to appeal to and engage with your audience. Incorporating visual elements such as images, GIFs, infographics, memes, and even videos can help influence your audience. Visuals also help break up chunks of text in your email marketing campaigns, and they’re a great way to engage with people (especially for all the visual learners out there). By ensuring that you’re using the right visual elements that reflect the brand of your business, it will play a huge part in delivering compelling emails this year! Call-to-Actions Don’t forget to use actionable language and be clear and concise in the body of your emails. Ultimately, you want your audience to act on something after they’ve read your email. Your goal is to lead them to the next step of the customer journey. At the end of the day, make sure your email copy aligns with your subject line to ensure that readers will click through the email. Focus the attention on the reader with a ‘what’s in it for you” mindset; talk about how they will benefit from your product or service and what you can offer them. Don’t forget to add your own flair and personality to reflect your brand! 3. Segment your email list Segmentation is more important than ever before because not everyone in your audience has the same needs and interests. Sending the exact same email to everyone on your mailing list is no longer effective, especially when it comes to driving lead conversion. That’s because they are probably at different stages of your marketing and sales funnel; some may have just entered the funnel and some may be closer to their final purchasing decision for your product or service. It’s important to understand and deliver the experience your future customers expect, even through email marketing. As a result, segmenting your email list will help deliver Philippines Photo Editor more compelling email marketing this year. Brainstorm different appeal tactics that will help target your segmented audiences based on where they’re at in the customer journey. For a segmented list of people who have just entered the sales funnel, you will likely engage with them by tailoring your messages to be more awareness oriented. On the other hand, for a segmented list of people who are closer to the bottom of the sales funnel, you will likely want to tailor your emails to be more action oriented since they are approaching their purchasing decision. Craft and tailor the email copy so that it is relevant and relatable to your specific audiences. 4. Optimize your emails for mobile In 2020, 50% of all website traffic worldwide was generated through mobile devices. Another way to deliver compelling email marketing in 2021 is to optimize your emails for mobile viewing. By now, it’s clear that responsive web design is an integral part of your mobile marketing strategy. According to Hubspot, 48% of emails are opened on mobile devices.
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sifat
Mar 05, 2022
In Welcome to the Forum
Email marketing is one of the most effective lead generation tools available to you. It enables you to connect with your target audience in a more personalized way, increase sales at an affordable cost, keep your brand top of mind and deliver a strong return on investment. Like every powerful tool, however, it needs to be used properly to yield the desired results. In the latest of WSI’s ongoing digital marketing webinars, WSI Marketing Specialist Cynthia Mordecai shares six best practices to help you make your email marketing go further for your business. Catch up on the recording here or read our summary below. 1. Build a Clean Email Marketing List One of the most important things to avoid when starting an email marketing campaign is list buying. When you use this tactic, you are emailing people who don’t know you or your business, and the email addresses are often outdated. It’s a waste of your time and marketing budget. Instead, you should organically build a clean list made of people who have already shown an interest in your brand and have signed up to receive your emails. Create sign-up buttons and CTAs on your forms and throughout your website and your blog, give the option to subscribe through social media, and ask new clients and prospects directly if they would like to be added to your mailing list. 2. Send the Right Content Next, once you have a decent mailing list in place, make sure you are sending the right content to your subscribers - and at the right time. Good mail content includes welcome / thank you emails, blog newsletters, company / brand announcements, surveys or requests for feedback, order confirmations, shipping confirmations, or reminders that customers still have items in their shopping cart. To know if you are sending the right content, review your analytics and study your target personas. If necessary, segment your lists and customize your content to suit each segment. 3. Improve Deliverability and Open Rates Everybody asks when they should send their marketing emails. It is different for every business and will also vary depending on your list segments, content, and objectives. There are some general rules that have emerged from research Photo Editing Services and experience, however. For example, 10AM seems to be a very good time to send emails, and Tuesday appears to be the best day of the week, with Thursday and Wednesday coming in second and third respectively. These are good starting points, but you should then test, analyze the results and optimize your approach. Your target market may prefer to open your mails on a Friday afternoon for some reason. See what works for you. 4. Test Everything Test everything you do. You can test the effectiveness of subject lines. You can test content and design or what effect the “From” email address has on deliverability and open rates. Whatever you do, try it out and then test the results. Then change it if necessary. Each variable determines what specific results or data you are looking for, so focus on one at a time. 5. Automate Drip Campaigns A drip campaign is a series of emails automatically sent out to your audience, with each email being after the audience performs a specific action. Drip campaigns save time, nurture relationships to keep brands top of mind, and can provide value and increase sales. 6. Track and Measure You can’t improve what you don’t measure. Data analytics enable you to test the effectiveness of your email tactics and adjust them as needed. Check industry benchmarks for variables such as open rates, but also analyze your own data and make that your primary baseline.
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